DXCafés - Preparing for a First-Class Cyber-Experience

I've been taking a closer look at the plans for DXinOne's upcoming integration with the hard world ...

If you'll recall my earlier notation on this topic, their DXCafés are being targeted for placement in high-traffic locations, which would ensure a stronger visibility to the public-at-large for their entire slate of DX services. The initial focal point will be their licensed currency exchange operations ('LDX'). Global Digital Transfers Inc ('GDT'), the principals in DXiO, have always stated their LDX presence would be as bricks-and-mortar entities. As such, it seems that GDT is taking the opportunity to incorporate a full view of their internet offerings into the same physical plant.

I think that's a great idea.

There is still a major section of humanity which sees a logo and storefront as an indication of stability. Given that GDT is making a place for itself in the financial arena, it is vital for them to project such an image.

When placed in airports and malls, these physical plants will confirm the presence of DX to many people who may have otherwise never been exposed to it. Furthermore, DXCafés would allow a larger volume of people to 'sample' its services with knowledgable staff on hand to assist them in the process. Such a guided introduction to the DX system would make it much easier for people to comprehend its basic premises and formats, which presumably would facilitate the process of making DX more accessible, relevant and attractive to them.

Then, when visitors to DXCafés next venture into cyberspace, they should have a strong and positive awareness of DX and what it can reliably offer them. Given the inherence of each individual's propagative activities in cyberspace, these visitors would also be empowered to endorse to their peers the presence and credibility of the DX system.

The DX economy they're in the process of creating is rather ambitious. The announced services include:

- DXTraveller: An online booking agency,
- DXDirect: A purchase-and-delivery confirmation service for online transactions,
- DXDaily: A news-and-information outlet,
- DXGlobal Payment Console: An omnibus payment facility for online merchants,
- DXClassifieds: An online buy-and-sell service,
- DXSeeker: Their own search engine, and
- DXShopping: An online mall.

As well, they are already featuring an array of online business services, including their own advertising outlets for webmasters and vendors in DXTradeBiz and adsXposed.

Thus, DXCafés will not only provide a useful service to its customers in the hard world, they also become a powerful marketing tool, to the benefit of all involved.